CALL ANALYTICS [Examples of Work] [Home]
We have devised and implemented multiple dashboards for a leading supplier of call management and call analytics solutions. This page shows examples of the dashes currently provided to their big-brand Car Dealerships Groups.
Dashboards are typically used at group and company level and can include data for 1,500+ salespeople.
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Use cases include:
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1) Using unique telephone numbers in marketing media to measure call volumes and analyse media effectiveness.
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2) As inbound calls are assigned to individual sales people, measure how many calls each salesperson is accepting as well as time to answer.
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3) Evaluation of calls for sales training purposes.
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Please see a small sample of the dashboards we have created below (partial selection only).
CALL ANALYTICS
Unique telephone numbers are placed in online and offline media.
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Inbound calls are assigned to salespeople.
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The dashboard evaluates the effectiveness of each media and placement in generating calls as well as the average time each salesperson takes to answer their phone and speak to the customer.
MISSED CALL SAVER
Inbound calls are allocated to salespeople at the Car Dealership.
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If a call is forwarded to a salesperson (or group of salespeople) and they do not pick it up, it could become a missed call.
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The missed call saver product can determine which salesperson is not on the phone and activate an outbound call on their behalf to attempt to call the customer back.
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CALL EVALUATIONS
Inbound and outbound calls may be recorded for training purposes.
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Calls can be evaluated using a set of pre-agreed questions, as examples "Did the salesperson ask the caller their name?" through to "Did the salesperson arrange for a test drive?".
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This information is then used to provide feedback to salespeople to enable them to improve their interactions with customers.
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This dashboard also contains "versus national" metrics so that individual companies can see how they are scoring against all other companies, for the same set of questions and time period.
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Links to call recordings are also included (not shown in the graphic).
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This dashboard is currently being used by multiple Car Dealership Networks and companies.
OPEN LEADS
This dashboard reports on the number of successful contacts between potential customers and the salespeople at dealerships.
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This dashboard is currently being used by multiple Car Dealership Networks.
CLASSIFIED DIRECTORIES
Unique telephone numbers are placed in advertisements in online and offline classified directories/search engines.
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The number of calls can be captured to provide insights into which placements are generating the best return on investment.
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In this dashboard example, results are also being shown on maps.
REVENUE DASHBOARD
This dashboard was devised to allow the management team and business development managers to view revenue by client, product and month as visuals and tables.
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The dashboard always defaults to show the latest month when opened.